Classe C lidera consumo de produtos de higiene e cuidados pessoais.

A Classe C é a líder em consumo de produtos relacionados a higiene e cuidados pessoais no Brasil.  Entre as fontes de gastos, as principais estão o cabelo e o corpo. De cada R$ 100,00 investidos neste setor, a média de gasto em cada um dos itens é de R$ 18,50 e R$ 17,30, respectivamente.

Em 2010, a participação da Classe C neste mercado alcançou 45,6%, equivalente a R$ 19,8 bilhões, com um crescimento de oito vezes desde 2002. Este aumento é expressivo quando comparado à classe A e B que, juntas, consumiram três vezes mais em relação ao mesmo ano, o que representa o montante de R$ 15,9 bilhões.

Fonte: Mundo do Marketing.

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